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Kofi Josephs
Basketball
United Kingdom
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Kofi Josephs

Who is the athlete founder?

Basketball player from Britain who has played professional sports until 31 years old

What is the business challenge?

Kofi explains his passion through personal experience: He remembers living in Henley on Thames where cars would drive past and his middle-class friends would question why he was staring at cars, but "where I'm from there's drive-bys that happen or cars from other sides of town jump out and there's like issues immediately." His friends didn't understand this was "PTSD" and "you're almost in a Perpetual state of fight or flight but you don't realize it because that now becomes your Baseline."

He used to sleep hearing helicopters and police activity and thought it was normal, but in Henley there were "no helicopters no police cars no shootings no cars speeding nothing and it was actually too silent for me at first."

https://wellbeingatwork.world/meet-the-speaker-kofi-josephs-2025/

https://basketballengland.co.uk/news/i-want-to-help-people-with-their-mental-health-kofi-josephs

https://www.youtube.com/watch?v=stBCyEo-oPQ

https://www.youtube.com/watch?v=8q9UHNHEH1M

He states: "in certain communities you just don't realize your mental health what's actually going on so I want to be a part of the change that I would like to see."

Why did the Athlete Founder pick this business challenge?

Why Not I is now a community interest company where he's doing a lot of stuff for community groups and using grants to help groups of people that need it, all in the name of mental health because "mental health is such a taboo and we're here to like destigmatize it."

What is the solution to this business challenge?
Who are the customers of this business solution?
What is the Athlete Founder's strength in solving this?
Who is helping the Athlete Founder launch and grow this?
What ambitions does the Athlete Founder have for this company?
How did the Athlete Founder start?
How has the company grown since its founding date?
What is the business model of this company?
What were the main obstacles experienced by the Athlete Founder?
How is the Athlete Founder financing this startup?
Is the Athlete Founder combining this with other activities?
What advice does this Athlete Founder have for aspiring Athlete Founders?
Why is this company right up the alley of this Athlete Founder?

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