The World of
Athlete Founders

Match athletes with the right business idea they can succeed at

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Matching you with ideas and proven ways from 5,000+ elite athlete founders worldwide

former cyclist
Cycling bar
former basketball player
Athlete mentorship
former tennis player
Tennis Analytics
former runner
Running Shoes
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Athlete Founder
Business Ideas

An Athlete Founder is a professional athlete turned entrepreneur. Our goal is to track every athlete-founded business around the world.

We gather Information on athlete founders by business type, country, sport background, and gender.

We also add helpful information on how they got started, so aspiring athlete founders can easily learn from them.

Andres in meeting with Ann Wauters

Find your business match through 5,000+ athlete founder stories

Your sports career is ending. You see business possibilities, but the real questions hit: What do I actually want to do vs. what just seems realistic? Is this even possible for someone like me? Does it fit my life? Where do I even start? How does it fit with my financial situation?

That's why I created the Athlete Founder Coach. In a few 1-on-1 sessions, we go from uncertainty to clarity—finding a business idea you desire and believe in.

We use real Athlete-Founder examples to show you what's possible and prove it can be done.

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"I like it because it's, it's in my alley. It's in the area of life that I'm not only passionate about, but that I feel like I have experience and knowledge to some extent."
Novak Djokovic on his new health startup, On Purpose with Jay Shetty, 2025